Information about diabetes is readily available including online, in print, through healthcare professionals and the wider family and friends circle. Yet despite there being more medicines and information than ever before about managing diabetes, the number of people worldwide with type 2 diabetes in 2017 was nearly 425 million with an increase estimated to around 629 million by 2045 (International Diabetes Federation Diabetes Atlas 8th edition 2017).
Managing diabetes is complex and involves many healthcare professionals and with rapidly growing technology to monitor and manage diabetes, adherence in type 2 diabetes is poor with approximately 7 out of 10 people behaving non-adherently.
Why do sources of additional information matter?
Increasing adherence to medicine is more than just giving people information. Although providing the right information at the right time is important, who shares that information and how it’s shared are factors that impact and influence people about how they feel about their medicines and their condition.
How was the iSAID research conducted?
The research was focused on gathering insights through via focus group discussions, interviews and social media listening. Using behavioural science and established adherence models and frameworks the data was thematically analysed.
What did this research achieve?
The insights gathered were very interesting and informed how a larger programme was developed. Read the report for key findings.